For a half-dozen years now, Linda McCarthy of Visual Concepts Photography,in Davidsonville, has been raising money for the Neonatal Intensive Care Unit at Anne Arundel Medical in Annapolis through her “Lil Angels” calendar. Thus far, McCarthy has handed over $70,000. That isn’t a typo. $70K!
This year she will be doing two calendars. One for the NICU and one for the Leukemia and Lymphoma Society(LLS) of Maryland.
The way the fundraiser works is pretty simple for parents—though still a lot of work for McCarthy. Families come in to get a photo of their “Lil Angel,” a boy or girl from birth to age 3 (or up to age 5 for the LLS calendar). Once an appointment is made, McCarthy bedecks the little cuties in knit hats, feathers, beads, straw hats and then photographs them. The parents pay a $100 session fee, which is donated to the charity.
From there, the photos are posted online and families, friends and hospital or LLS patrons get to vote, for $1 each. No personal information about the babies is released to the public. The babies/models with the most votes—and most funds—get a page in the calendar. The most votes overall gets the cover.
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